Selected Experience
MICROSOFT Freelance Writer | 2021 - 2022
● I took highly complex executive pitch deck talking points and turned them into compelling presentations.
PEOPLE MAGAZINE Freelance Writer & Editor | 2021 - 2022
● Wrote and edited celebrity bios for People.com.
CODISTRY DIGITAL AGENCY Freelance Writer | 2022
● Interviewed senior leadership, created Information Architecture, and rewrote gocodistry.com.
LAUNCHXD.COM Senior Copywriter | 2021
● I created concepts and copy for Mitsubishi interactive experiences, landing pages, and videos; all of Salesforce microsites Trees.Salesforce.com/home and veterans.force.com/s/; and Royal Oak’s new brand site FrontierCharcoal.com.
RACETRAC Freelance Copywriter | 2020-2021
● I wrote SEO copy for 70+ racetrac.com pages, emails & social cobranded with Super Bowl, Braves, Coke, Pepsi, DoorDash.
JACADA Freelance Copywriter | 2021
● For Jacada, a 30-year veteran in the automated software space with clients like AT&T, I wrote copy and video scripts and gave notes on the production.
COX AUTOMOTIVE Freelance Copywriter | 2020
● Worked on highly complex 70-page RFP to land new business for Cox.
FACTBA.SE Digital Communications Consultant | 2019 - 2020
● Onboarded Presidential campaigns for Factba.se’s advanced algorithm services used by the National Press Corps, Washington Post, and Alexa.
BRAVO (NBCU) TV Writer | 2019 - 2020
● “Six Eats at Six” host segments for the Bravo cooking show.
DIGITAS Freelance Senior Copywriter | 2018
● Digital, video, and print copy for Delta, GlaxoSmithKline, and OrangeTheory Fitness.
QUANTA MAGAZINE (CHORUS FILMS) Streaming TV Writer | 2018
● “In Theory” RFP, research and script, “Black Holes and Binary Star Death.”
Freelance Copywriter | 2018 - 2020
CVS.COM, OUTBACKEDITORIAL.COM, WONDERFULMOMS.COM, MYIDENTITYPES.COM, UNDERDOGBRANDING.COM, SKYSEEVIDEO.COM
OWNERS.COM & HUBZU.COM Senior Content Writer | 2017-2018
● Clear, compelling cross-channel copy, content, and scripts with SEO for complex real estate sites, apps, and interfaces.
● Collaborated with UX developers, designers, managers, research, learning and talent development, and senior leadership.
● Wrote strategic interactive copy for trainers and agents, agents and clients, site/app and agents, site/app and consumers.
● Digital directions, navigation, prompts, explanations, form fields, redirects, marketing copy, and technical specifications.
YP Executive Producer, Content | 2014 - 2016
● Wrote the brand style guide and b2b and b2c cross-channel web, app, and social copy for every area of the company to reinvent and rebrand North America’s largest local search, media, and advertising company with $3B/year in revenue, top 40 website, and top 10 apps, connecting 40B annual searchers with 550,000+ advertisers.
● Ideated, scripted, and executive produced branded copy and videos for C-Suite, b2b and b2c with talent like Jane Lynch, Cedric the Entertainer, and Ty Pennington.
● Defined brand strategy, voice, and tone across all platforms and user interfaces from the earliest wireframes to late stage, last-minute pivots in collaboration with product managers and internal and external stakeholders.
INTERNATIONAL GAME STUDIO (NDA) App Writer / Developer | 2014
Conceived & created strategy, challenges, choices, penalties, rewards, points, dialogue, directions, and descriptions in collaboration with remote UX teams, which included a 95-page interactive pitch deck with storyboards.
EXECUTIVE VISIONS, INC. Freelance Writer/Producer | 2012 - 2014
● For TD Bank, I turned complex financial talking points into scripts C-Level speeches and videos for TD Wealth U.S. launch, driving employee confidence from 13% to over 80%.
● Wrote host scripts for C-level and HLN host Christi Paul for the David Foster Foundation’s 26th Annual Gala, attended by celebrities and Canada's top dignitaries, raising over $5M for children undergoing organ transplants
MILES DESTINATION MARKETING Freelance Travel Writer | 2014
● Researched and wrote over 20 travel pieces for Discover America East and West.
● Topics included Quintessential Caribbean, Classic California, and Utah’s Mighty 5.
ENGAUGE Freelance Copywriter | 2013
● Wrote social for UPS, Chick-fil-A, HoneIyBaked Ham, and NCAA.
● Defined Southstar Energy brand voice, wrote broadcast spots, online copy, and OOH.
IGNITION Freelance Copywriter | 2013
● Generated social strategy, creative direction, and copy for Coke Zero and the World Cup Trophy Tour, the biggest global engagement of its kind.
TV BASTARDS Field Producer | 2013
● Investigated long lost family for heartfelt reconnections on Belgium’s “Find My Family.”
MAVERICK TV Field Producer | 2013
● Produced Rocket City and Kansas Cowboys reels for “Party Wright Around the World.”
CRAWFORD MEDIA SERVICES Writer / Producer | 2012-2013
● Wrote comedy videos for McAfee’s Focus12 Security Conference in Vegas, covering Profitability Stack, Accredited Channel Engineer, and Commercial and Enterprise Deal Registration programs.
● Wrote two public-facing, 3-D animated videos for the CDC’s radiation response videos with CDC Health Physicist Dr. Armin Ansari, Medical Advisor Dr. Ziad Kazzi, and Fellow Dr. Adam Pomerleau.
OUTBACK EDITORIAL Writer / Producer | 2013
● Rewrote one of Atlanta’s premiere boutique post houses’ website copy and produced a Resurgens spot.
ATLANTA INTERACTIVE MARKETING ASSOCIATION Freelance Copywriter | 2013
● E-blasts; researched, developed, and rewrote Home, Membership, Membership Information, and About pages.
GOOSE IT FORWARD Copywriter | 2012
● Wrote copy for Landing, Companies, Individuals, Sign Up, About, Contact, and Facebook.
LUCKY DOG FILMWORKS Writer / Producer | 2012 - 2013
● Created, developed, pitched, and produced original live action and animated series one sheets and sizzles for TLC, A&E, History, Discovery, etc.
● Created shows according to network mandates and TV landscape strategy; found talent; production coordination; budgeting; casting; directing talent; shooting sizzles; post-production; meeting with network execs.
● Projects included “Shock Jocks,” “Miz Scarlett’s,” “Rule the Roost,” resulting in development deals.
● Post-produced ViaCord Cord Blood Collection Video for medical staff and parents.
FLUID FILMS Writer/Producer/Director | 2011-2012
● Wrote, produced, and directed videos for Alliance Theatre and Jewish Federation.
Freelance Copywriter | 2010-2012
● For E. & J. Gallo, I wrote copy for Shellback Rum, New Amsterdam Gin, Alamos, etc.
● For Turner Broadcasting, I wrote :30 On Air promos of TNT’s “Memphis Beat,” starring Jason Lee.
● For Dish Network, I wrote three broadcast commercials.
● For Worldways Social Marketing, I rewrote all copy for District of Columbia Primary Care Association’s website, dcpca.org.
● For Planet 3, I wrote promotions for TMZ, The NHL, Dr. Phil, and TV Land.
STARZ ENTERTAINMENT Copywriter | 2005-2010
● Specialized in strategy, conception, writing, and producing On Air creative campaigns for Starz Originals working across departments and with talent like Jane Lynch, Sam Raimi, Seth Rogen, Lucy Lawless, Adam Scott, Lizzy Caplan, Ken Marino, Sarah Roemer, Dennis Hopper, etc.,
● Supported 8 Starz linear channels, 8 Encore linear channels, 4 on demand platforms, with 65 million viewers.
● Wrote hundreds of host scripts, copy for on and off-air spots, online, print, and other marketing collateral. Instrumental in rebrand – identifying demos, brand identity, targeted messaging, and voice and tone.
● Analyzed media landscape & marketing strategy to maintain unique attributes, drivers, and competitive advantages.
● Designed and participated in focus group testing as well as analysis of results and implementation of key findings.
BAUDER COLLEGE, EATON ACADEMY, ARBOR MONTESSORI, COMPASS MONTESSORI
Teacher | 2001-2005
FUTURAMA TV Writer | 1998-2001
● Wrote for Twentieth Century Fox’s Emmy-winning show, including the 50th episode’s climactic Wizard of Oz parody.
● Reported directly to Showrunner David Cohen and Matt Groening, creator of The Simpsons for 4 seasons.
● Analyzed, revised, improved scripts/animation through all stages of pre-pro, production, and post including Pitch-Out, Table Draft, Storyboards, Animatic, Color and Broadcast Drafts, working with talent, network execs, and animators.
TREK AMERICA Tour Leader | 1996-1997
● Organized and led adventure camping trips around the U.S., Canada, and Mexico, including a Grand Canyon rescue.
WORLD PARTY GUIDE Travel Writer | 1995-1996
● Covered England’s Guy Fawkes Day, Portugal’s National Horse Festival, Argentina’s Festival of the Virgin of Lujan, Guatemala’s Festival of St. Tomás, Mexico’s Day of the Dead, Mardi Gras, and Amsterdam’s Cannabis Cup.
FOREST GROVE NEWS-TIMES, WILLAMETTE WEEK, THE STATE NEWS, SPEAKER CREATURES, MATADOR NETWORKS
Journalist & Editor